Corporations increasingly use digital communication technologies to coordinate work and exchange knowledge among employees. Platforms such as blogs, wikis, enterprise social networking sites, and microblogs have become important tools in organizational environments because they allow employees to share ideas, document expertise, and communicate beyond traditional hierarchical channels. As organizations become more distributed and knowledge intensive, these platforms support collaboration and shape the flow of organizational knowledge.
The development of digital platforms has raised important questions about changes in workplace communication. Knowledge sharing is essential for organizational learning, innovation, and coordination across departments. However, traditional communication systems often restrict information exchange to small groups and limit the visibility of expertise, making it difficult for employees to identify relevant knowledge inside the organization.
Enterprise social media technologies are adopted to overcome these barriers by connecting employees across functional and geographic boundaries. These platforms allow organizational members to publish content, interact with colleagues, access shared information repositories, document work processes, and reuse knowledge. Therefore, digital communication technologies are increasingly recognized as central components of contemporary workplace interaction.
The study adopts Affordance Theory as its main theoretical framework. Originally introduced by James J. Gibson, Affordance Theory explains how objects or environments provide possibilities for action. In the context of digital communication technologies, affordances refer to the ways technological features enable or constrain user behavior within organizational settings. This perspective emphasizes the interaction between technology, user intentions, and social context.
Previous research identifies four major affordances of organizational social media: visibility, persistence, editability, and association. Visibility allows employees to observe colleagues’ activities and expertise. Persistence allows communication to remain accessible over time and supports organizational memory. Editability enables users to craft and revise messages. Association connects individuals and information through networks that link people, content, and collaborators.
Although existing studies have examined social media technologies in organizations, many focus on specific platforms rather than the broader affordances that shape communication behavior. This limits the development of general explanations about how digital communication transforms organizational practices. The relationship between digital affordances and knowledge sharing processes therefore remains insufficiently explored.
Another important issue concerns the visibility of organizational knowledge and expertise. Many organizations still struggle to identify who possesses relevant expertise and how that knowledge can be accessed. Without effective mechanisms for making expertise visible, valuable knowledge may remain hidden in organizational silos. Digital affordances offer opportunities for knowledge discovery, but the specific ways they support this process require further examination.
Based on these considerations, the study aims to examine how digital affordances influence knowledge sharing and workplace interaction in corporations. It focuses on visibility, persistence, editability, and association as dimensions that shape communication practices within digital organizational platforms. By analyzing these affordances, the study explains how employees interact with information, collaborate with colleagues, and develop knowledge networks in corporate environments.